Intersport Twinsport
At Intersport Twinsport , sports enthusiasts will find the largest selection of sporting goods from several major brands such as Nike, Adidas, Puma, Asics and Reebok. In addition to an extensive webshop, Intersport Twinsport has 18 physical stores throughout the Netherlands.
An iOS update resulted in less available data that we could control.
To solve this, Abovo Media implemented the Facebook Server-to-Server through the Google Tag Manager. The Facebook S2S provides sufficient data so that ad campaigns can be optimized. In addition, campaign results are properly attributed to the campaign. The software is AVG/GDPR proof where sensitive information is also automatically encrypted.
Tim Dijkman
Our Facebook S2S tool helps us in this new world of tracking to get the most out of our campaigns.
The result
Before implementation, results were tracked for a month and this data was compared to the month of implementation. It yielded the following results:
Intersport Twinsport
Right now, the tool is indispensable for Abovo Media specialists to drive reliable Facebook data. Without the Facebook S2S, we are missing a lot of campaign data. For Intersport Twinsport , this is a good step towards the cookie-free future!