Dashboarding
To get a good picture of the performance of your website, marketing strategy or campaign, targeted online behavioral data is needed from your website visitors. This data is generated by using various data tools and web trackers. To be able to draw reliable conclusions from the obtained data, clear dasboards are applied. This way, you always have a clear picture of the actual results of your web and marketing efforts.
Dashboarding allows you to bring together data from different sources within a single view. All this allows you to easily draw targeted and reliable conclusions and make improvements.
The source can include campaign data obtained, internal business results or purchased data from external data providers.
Converting this data into clear insights can be achieved both via simple online dashboards (e.g. via Google Data Studio), extensive reports (e.g. via Excel or Google spreadsheets) and specialized data visualization software (e.g. Power BI, Looker, Tableau). Real-time retrieved, or stored in a (proprietary) data warehouse. This simply depends on your own requirements and the desired applications. We are happy to help you get results in the most pleasant and effective way for all users.