Facebook Audience Import
Data collection
Facebook Audience Import allows advertisers to "retarget" customers on Facebook and Instagram based on first-party customer data. This is accomplished by encrypting customer data Send to Facebook.
In this way, Facebook Audience Import gives your marketing campaign a boost through the improved visibility of your communication message. At the same time, you protect your customer and your data by offering them encrypted data. Targeted advertising in this way is a win-win-win, offering benefits to Facebook, users and the advertiser alike.