SpotAnalyzer

Upon completion of your TV and/or radio campaign, you will receive an in-depth report. This report includes the performance per sales network, channel, day, week, part of the day, time and spot type. This gives you a good picture of the effects and possibilities to optimize the media deployment.

If there is a TV and radio campaign, you will receive a separate report for each medium type. The reports give you a complete insight into indicators such as costs, impressions, effectiveness, cost per visitor, number of GRPs and uplift in results.

Optimizing campaigns

Based on the insights gained, optimize your next radio and/or TV campaign. That way you will know how to get the most out of your campaign budget.

1. Determining the baseline number of website visits on a minute-by-minute basis. This includes only direct visits and visits from search engines (paid and unpaid).
2. Analysis of the increase in website visits within 10 minutes of broadcast of a TV or radio advertisement.
3. Allocation of exclusive increase to spot and time period.